Prusik Media is emerging as the leader in customized LED applications proving screens are not just for concerts and billboards anymore but Trackhouse Haulers, UFC fight decks and timing systems and more. According to Andrew Wingert, Prusik owner, “One of our latest projects that we were excited to debut was for Trackhouse Racing. Justin Marks, Trackhouse owner, saw the work we do for UFC and approached us to design an integrated, yet removable, display wall to benefit the Trackhouse partners and promote the team.” The Concord, NC based team fields two full-time entries in the NASCAR Cup Series, with NASCAR stars Daniel Suárez and Ross Chastain and recently Marks, co-owner, returning to win the Chicago Street Race.
Prusik Media’s Design Team of Andrew Wingert, David Clevenger and Zachary Wingert, each brought their areas of expertise to the project. The quick release system mounts the LED wall displays on the back of the Trackhouse race car transporters. Prusik’s Electrical Engineer, David Clevenger installed the system while Andrew Wingert integrated the displays into the transporter's power system then oversaw testing and training. Zachary Wingert created the initial mounting design. “We purposely made them easy to remove and stow while on the road so the team could effectively and efficiently complete the installation process.” said Andrew.
Justin Marks - Owner and Founder of Trackhouse Racing:
“We are excited to be the first team to bring these LED boards to the NASCAR Cup Series garage. Trackhouse strives to set the standard with guest and fan interaction. The exciting presentation that we are able to create for our partners and fans helps to enhance the Trackhouse brand. We can create and share content like never before in this space.”
Prusik chose Firefly’s OHD LED display panels at a 1.9mm fine pixel pitch, for a high-quality, attention-grabbing display that not only elevates the look of the transporter, but offers unique attraction for fans and industry insiders that have access to the exclusive NASCAR garage. “A tremendous benefit is the Trackhouse marketing team is able to change the display’s content in real time from sharing partners’ information, previous NASCAR wins, highlight moments, and team celebrations.” explained Wingert.
Prusik’s custom LED displays really can take anything from ordinary to extraordinary. This adaptive technology has opened the possibilities of bringing new and exciting displays, just about anywhere, any size, any shape, and to any industry.
